WE HARNESS THE POWER OF SOUND

WHO WE ARE

Novo Sonic is a boutique sound agency, created and run by music lovers. Our holistic approach is built on artistry and intuition to release your brand’s inner voice. We collaborate with you to weave its emotional depth and power into the DNA of your products, services and communications.

Founded in Munich in 2006, we work closely with clients directly as well as alongside agencies to create beautiful sound for sonic branding, commercials, games and films. Our creative network includes artists and creatives around the world, which can be harnessed for our clients in agile and flexible ways. Wherever the project takes us, you will find us on location.

WHAT WE DO

Our holistic approach brings fresh eyes and ears to your brand, commercials, games, products and films. Our comprehensive service opens up new and unexpected possibilities through sound. And brings them to life across all touchpoints in the brand's entire ecosystem.

HOW WE DO IT

As sonic entrepreneurs, co-creation is at the heart of our approach. We work closely with you to dig deep, creating acoustic strategies, ecosystems and solutions that are rooted in your brand’s strategic foundations. We call this process sonic intelligence. It puts your customers' brand experience at the centre of everything we achieve for you.

PHASE 1: DEFINE

Understand and define the challenge and collaborative approach, with KPIs to measure success. This offers a solid strategic roadmap to our collaboration through the project.

PHASE 2: CREATE

Develop and refine the conceptual approach supported by the strategy – this is the springboard for our solutions and sets a benchmark to judge them.

PHASE 3: VALIDATE

Proof of concept – a reality check made through prototyping, testing and refining concepts in real-life touchpoints, platforms and applications. An opportunity for co-creative quality control.

PHASE 4: ACTIVATE

Implement creative output across all channels in seamless roll-out with continuous improvement – we identify gaps and schedule improvements for the next Define phase.

FROM STRATEGY TO FEELING

Everything we do is made by humans for humans and we know to be authentic in the digital world we must capture the soul of your brand in the way only music can – through artistry, performance and feeling. We engage hearts and minds with melodies, grooves, riffs and atmospheres that enchant, inspire and connect. And we monitor our progress by asking one simple question: Can you feel it?